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In my opinion, AI is not a new thing in digital marketing; it has existed for a very long time, but with time, people now understand how to use AI in digital marketing to produce faster and more correct results.
What the AI engine tells us to do is that we have to make our content more easily understandable so that it can help the user who doesn’t have any knowledge about that topic on which he is searching.
I have seen that direct answers are the thing that matters the most to get you in the AI overviews because in today’s generation no one wants to read too many paragraphs to get one-line answers because people don’t have too much time and patience, and on the other hand, AI overviews and AI search engines help them to get the right and quick answer with just one click.